EVALUATION QUESTION 2

EVALUATION QUESTION 2

Film distributors take pretty much all of the responsibility for the marketing process and identifying a specific audience and connecting to them, also, deciding the ideal release dates to generate more money income and finally, promoting the film continuously all the way through the release and screening. The success of a media product is very reliant on how efficiently and effectively it is distributed to a target audience.

There are various different media platforms where a product can be promoted and advertised upon, this includes Magazines, Radio, T.V, posters, billboards, signage, social media, such as Facebook, Twitter or Instagram. These are all extremely vital and important areas of generating sales as it can give people a chance to discuss and gossip about a certain movie etc. Social media means that the audience will be using different technologies such as phones, iPad’s, laptops and computers so for example the movie “Super Bad” is one of the most famous teen movies of all time, directing the marketing strategy to mid to late teens; this team would of used social medias much more heavily than they would for a movie like “The Kings Speech” as not as many people for this audience will use phones and tablets as much as the viewers of a movie like Super bad would.

When, where and how much, are 3 key stages in the distribution cycle and is all decided by the film distribution team and is a crucial part of the process. The product needs to accumulate interest from people of the general public to create a large audience to increase sales and create more cash flow and income, and more importantly making certain that it is being sold to the correct and appropriate audience; here are a few examples to name a few, if you were marketing a horror movie with a 15 rating, you would air it on t.v channels that you know mid-teens watch, as they are more likely to see it and want to go see it and if you were marketing a kids film it would be distributed up until the school holidays where they are more likely to go and watch it. Trailers are often aired at different times of the day, depending on the theme and age rating of the movie, my trailer for example is way more likely to be on the t.v at night time at 9 o’clock onward as that is when my audience would be more likely to see it as if it was on in the day time children are more likely to see it. Another thing to consider would be the cinema, as when you go to watch a horror movie most of the trailers that you see before hand are also horror movies of the same age rating which is when my product can be compared between others and the movie they are watching.

The images at the bottom of the last page show a clear division in techniques that distributors use to help sell movies, as packaging is a huge part of the process. Starting with children’s movies, the covers of the DVD or poster will be bright, vibrant and bold, featuring the main characters so it one, captures the child’s attention, and two, helps them establish the main characters before going to watch the movie. The two images above feature the movies, Monsters inc and The Incredible’s which are both hugely popular children’s movies; both covers use the exact technique I have just described. The other two images are for two famous horror films, “Freddy Kruger” and “The Conjuring” and have a much different way of appealing the audience. Horror movie covers traditionally feature a very dark setting, sometimes with an object, like the murder weapon, or the villain itself, but he/ she will never be fully revealed. The covers at the bottom of the previous page enforce my point, as the conjuring features the main setting of the whole movie, and also a noose, which increases the scary vibes of the cover and reveals an object representing death. The other cover features the villain of the film but only shows certain features within the killers face, leaving most of him dark, as if he’s emerging from the shadows, which is a really effective technique.

“The Women In Black” is a 2012 horror movie directed by James Watkins, produced by Richard Jackson, distributed by Hammer Films and starring Daniel Radcliff with a budget of $15 million and a box office of $128.5 million. It earned $20 million in the opening weekend, which is the biggest US opening for a hammer film in its history. This film had one of the most dramatic and biggest build ups that I have ever seen, simply because of the outrageous hype for all Harry Potter fans, who waited eagerly to see Radcliff in a role other than Potter. This instantly gave the production; marketing and distribution team a golden opportunity to target the fans of the Harry Potter series, as they know how dedicated they are as a fan group, meaning they will be able to make a lot of profits. The movie was made a 12, because of the fact that a lot of Harry Potter fans are below the age of 15 so it would be a catastrophic amount of money lost.